Awesome print advertising campaign

When I came across this ad campaign I just had to pause for a moment due to its pure AWESOMENESS (ha ha ha). The message is simple... bench fix, a line of hairstyling products, offers you a superior hold. The art direction of the shots as well as the concept and execution are just perfect in my opinion! No wonder this campaign received some mad recognition from "Adds of the World" - which I hope every designer has visited at least once!
http://adsoftheworld.com/media/print/bench_fix_hairstyling_products_gecko